About Fundinsight

FundInsight is a dedicated research organisation committed to advancing the knowledge and effectiveness of fundraising for charities, schools, and nonprofits across the UK. Our mission is to provide data-driven insights and strategic recommendations to help organisations maximise their funding potential and achieve lasting impact.

As a fully funded initiative, we offer our research completely free of charge. We believe that access to high-quality, evidence-based fundraising strategies should be open to all, ensuring that nonprofits, regardless of size or resources, can benefit from the best practices available.

Throughout 2025, we are conducting extensive studies on key fundraising methodologies, including an in-depth analysis of online fundraising options and school-specific strategies. Our findings, including completed reports, notes, and insights, will be openly published as free resources for the sector.

At FundInsight, our goal is to empower organisations with the knowledge they need to succeed in an ever-changing fundraising landscape. By sharing our research openly, we aim to strengthen the nonprofit sector and drive more effective, sustainable fundraising solutions.

Meet the FundInsight Team
FundInsight is driven by a dedicated team of seven exceptional researchers, each specialising in nonprofit fundraising, data analysis, and strategic development. Coming from postgraduate backgrounds across leading UK universities, our team is united by a shared commitment to supporting charities, schools, and nonprofits.

Our work is fully funded through our master’s degree research, allowing us to provide free, open, and accessible insights to the sector.

Our Team

🔹 Dr Emily – Head of Research & Strategy
Specialist in nonprofit economics and funding models, Emily leads our research direction, ensuring rigorous analysis and meaningful insights.

🔹 James – Digital Fundraising & Technology
With expertise in online giving platforms and crowdfunding, James explores the latest digital tools and innovations shaping modern fundraising.

🔹 Sophie – Community & Grassroots Fundraising
A specialist in local and school-based fundraising, Sophie focuses on sustainable models that engage communities and drive long-term support.

🔹 Michael – Corporate Partnerships & Sponsorships
Michael analyses corporate giving, CSR strategies, and sponsorship opportunities, helping nonprofits secure reliable, long-term funding.

🔹 Hannah – Donor Behaviour & Engagement
Hannah’s research delves into donor psychology and engagement strategies, helping organisations build lasting and meaningful supporter relationships.

🔹 Ali – Policy & Compliance in Fundraising
An expert in UK fundraising regulations and governance, Ali ensures that fundraising strategies align with best practices and legal requirements.

🔹 Lucy – Data & Impact Measurement
Lucy specialises in measuring fundraising success, using data-driven insights to help organisations assess and maximise their fundraising impact.

Together, we are committed to advancing nonprofit fundraising in the UK, ensuring every organisation, regardless of size, has access to the best strategies for growth and success.